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Digital Marketing BSc (Hons) & Foundation Year

The BSc (Hons) Digital Marketing with Foundation Year program at Arden University prepares students for careers in the fast-paced world of digital marketing, which is crucial for modern businesses looking to stand out.

The curriculum is tailored for individuals eager to direct future marketing efforts through digital platforms, whether starting fresh or upgrading current expertise. Arden University emphasizes vocational learning, blending theory, practical work, and a Level 5 internship to build essential technical and real-world competencies.

  • Duration: 4 years (Undergraduate)
  • Intakes: September, February, July
  • Locations: London, Birmingham, Manchester, Leeds
  • Study Mode: Weekdays, evenings and/or weekends
  • Fees: £9535 per year

Course overview

The foundation year offers a personalized introduction to higher education, teaching essential academic and subject-specific fundamentals before moving into technical digital marketing training. Key industry topics include social media management, search engine optimization (SEO), user experience (CX/UX) design, content management, digital communications, brand management, and data analytics.

 

Digital Resource Hub

Students gain access to practical certifications and free learning materials from major industry leaders like Google, HubSpot, LinkedIn Learning, and Adobe. The hub covers web analytics, SEO, email marketing, social media marketing, digital advertising, web creation, copywriting, and graphic design, alongside podcasts, videos, and articles to keep pace with industry trends.

 

Course Structure & Modules

Foundation Year Modules

  • Preparing for University Success

  • Exploring the Business Environment

  • Advancing your Academic Skills

  • Becoming an Effective Leader

  • Planning for Your Future Success

  • Investigation & Innovation Project

Level 4 Modules

  • Understanding Digital Marketing (20 credits)

  • Content Production (20 credits)

  • Audience Fundamentals (20 credits)

  • Managing Social Media (20 credits)

  • Building Digital Platforms (20 credits)

  • Resource Management (20 credits)

Level 5 Modules

  • Digital Advertising (20 credits)

  • Search Engine Optimisation and Copywriting (20 credits)

  • User Experience Design (20 credits)

  • Digital Marketing Campaigns (20 credits)

  • Research for Digital Marketing (20 credits)

  • Digital Internship (20 credits)

Level 6 Modules

  • Digital Marketing Analytics (20 credits)

  • Global Brand Management (20 credits)

  • Digital Marketing Strategy (20 credits)

  • Strategic Customer Experience Design (20 credits)

  • Digital Public Relations (20 credits)

  • Digital Marketing Showcase (20 credits)

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